Vegan Certification Association Cruelty-Free Certification

Cruelty-free means ‘free from cruelty,’ indicating that no animal testing is conducted throughout the entire process from raw materials, development, manufacturing to the final product.

Cruelty-Free Certification by the Vegan Certification Association

Trademark Registration 6723996


Do not conduct animal testing:

Ensure that neither the product nor its ingredients undergo animal testing, and refrain from outsourcing testing to entities conducting animal experiments.
   *Fixed cut-off date: March 11, 2013.

Do not use ingredients tested on animals or derived from animals:

・Refrain from using components, formulations, or products that have undergone animal testing since March 11, 2013.
・Obtain confirmation certificates from suppliers confirming the absence of animal testing and the non-use of animal-derived ingredients.

Background on the Significance of Cruelty-Free Certification:

Everyday items and cosmetics we use are generally confirmed for safety and effectiveness on the human body. However, this has historically led to the sacrifice of many animals in experiments. Despite this, numerous ingredients commonly used in daily products and cosmetics have already been confirmed safe for human use. In response to this situation, Europe banned the sale of cosmetic products tested on animals and products tested on animals in 2013. In California, the United States, import and sale of cosmetics tested on animals were banned in 2020.

According to a survey by the makeup app company Perfect365 in the United States ():

  •  36% prefer to purchase only from cruelty-free cosmetic brands.
  • 43% would discontinue the use of a cosmetic brand if they learned it conducts animal testing.

In Japan, an increasing number of domestic companies are committed to ending animal testing in product development. For example, Shiseido abolished animal testing in the development of cosmetics and quasi-drugs starting from April 2013.


(Note: The survey results mentioned with (*) are specific to the United States, and the percentages have been directly translated into English.)

Asahi Group, a beverage company, phased out animal testing in household goods in early February 2020, in cosmetics by the end of June 2020, and in food and beverages by the end of December 2021.

Would your company also consider adopting the Vegan Certification Mark?